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Mazda has announced a new push towards electrified vehicles and sustainability by 2030.

In their plan they're expecting to have 13 electrified models by 2025. 5 hybrid models. 5 plug-in hybrids and 3 EVs for Japan, Europe, the US, China and ASEAN.

On top of that Mazda says 100% of their vehicles will have some level of electrification and their EV ratio will be 25% by 2030.

Mazda Announces New Technology and Product Policy towards 2030 Based on Sustainable Zoom-Zoom 2030

TOKYO, June 17, 2021 - (JCN Newswire) - Mazda Motor Corporation today announced its new technology and product development policy towards 2030 based on the company's long-term vision for technology development, "Sustainable Zoom-Zoom 2030." Based on our revised Medium-Term Management Plan and our endeavor for carbon neutrality by 2050, which were announced in the past year, we will proceed with technology and product development towards 2030 following the below five policies.

1. Accumulation of technological assets in line with our building block strategy and their utilization for highly efficient manufacturing

Mazda has consistently followed its Building Block Strategy to efficiently deliver superior technologies by building up a set of fundamental technologies as "blocks".

This started with the development of "SKYACTIV Technology" in 2007 which updated our internal combustion engines. The basic electrification technologies were then added to compose our first building-block. Applicable to various products, this architecture became a technological asset to create our product group since 2012.

We are continuously enhancing our internal combustion engines (SKYACTIV-X and new straight-six engines) and electrification technologies as part of the "SKYACTIV Multi-Solution Scalable Architecture", which is used in transverse power units in our Small Products and longitudinal power units in our Large Products. Based on this architecture, we will deliver multiple electrification solutions to meet various customers' needs, environmental regulations and the electric power generating infrastructure in a market.

In addition, we will introduce Mazda's unique EV platform "SKYACTIV EV Scalable Architecture" in 2025 for EVs with various vehicle sizes and body types.

Based on those strategies, Mazda will refine its highly-efficient development methods, namely Common Architecture, Bundled Planning and Model Based Development to enrich our technological assets for the full-scale electrification era with our business partners.

2. Promotion of Electrification and Introduction of Products -- Multi-solution Strategy

The "SKYACTIV Multi-Solution Scalable Architecture" products to be introduced mainly for Japan, Europe, the US, China and ASEAN between 2022 and 2025 will consist of five hybrid models1, five plug-in hybrid models and three EV models.

In addition, several products with the "SKYACTIV Scalable EV Architecture" will be introduced between 2025 and 2030.

Based on this product launch plan, we assume that 100% of our products will have some level of electrification, and our EV ratio will be 25% by 2030.

3. Promotion of human-oriented safety technologies to realize an accident-free society

In terms of building blocks for safety technology, we are now working on deploying our human-centric autonomous driving system, "Mazda Co-pilot Concept", in our vehicles.
This "Mazda Co-Pilot" monitors the driver's condition at all times and if a sudden change in the driver's physical condition is detected, switches to autonomous driving, bringing the car to a safe place, stopping the car and places an emergency call. For the first step, called Mazda Co-Pilot 1.0, we plan to start its introduction from our Large Products from 2022.

4. Development of technologies for connected services and software technologies as a foundation for next-generation mobility services

Mazda intends to fortify our initiatives of development of fundamental software technology in order to be able to accommodate for next-generation Mobility as a Service (Maas) and update vehicle functions Over the Air (OTA)2.

Five Japanese OEM companies 3 including Mazda will jointly develop standard engineering specifications of next-generation in-vehicle communication devices to push for a standardized communication system in order to provide safer and stress-free connected services sooner.
We will push forward with the development of next-generation Electric/Electronic Architecture (EEA), which will enable speedy processing of data from inside and outside a vehicle.

5. Human-centered development philosophy in a time defined by Carbon Neutrality and CASE.(4)

The Sustainable Zoom-Zoom 2030 vision places the individual at the center of three areas. The planet, society and humanity. We will continue to follow our human-centered development philosophy, which values the humanity and inherent potential of people, into a future where carbon neutrality and CASE are defining the industry.

By providing vehicles that support people in realizing their full potential, we aim to realize a sustainable and compassionate society.

In line with our corporate vision, Mazda aims to become a brand that creates special bonds with customers by enriching their lives with an experience of car ownership that provides joy of driving, the pure essence of cars.

(1) Excluding mild hybrid models, but including models equipped with Toyota Hybrid System (THS), supplied from Toyota
(2) Updating software via wireless communication
(3) Mazda Motor Corporation, Suzuki Motor Corporation, Subaru Corporation, Daihatsu Motor Co., Ltd. and Toyota Motor Corporation
(4) A newly coined acronym that refers to areas of Connected cars, Autonomous driving, Shared/Services and Electrification

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257 Posts
Bit late ... 10 years ago it would have been a great step to the future, but now seems to be running behind the present European requirements to catch up others. An MX-5 EV would save Mazdas future.
Well better late than never.
If Mazda wants to survive and prosper they need to start embracing EVs more wholeheartedly. Like now. MX-30 is a great starting point. Really hope one of the three EVs coming in the next couple of years will be family oriented with room for kids, dogs and a range of at least 350 km. That would be terrific and absolutely necessary to survive on the European market.

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According english scientist: 100% english would like use electic car if it is same price like ICE cars. Who are not like the same price? I think new information will be: lot of people recognite the not needed more than 100km daily travel distance

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Kzteam007, according to a Scottish scientist 100% of Scots eat haggis, drink whisky and wear tartan...or 100% of Hungarians like sour cherry soup. Scientific baloney or made up tosh as is 100% of English would drive electric. 100% of most nations would not vote 100% for electric as it is not they way we all think. Viva la differance as the French would say. They wouldn't because most can't afford a new car (or any car for the poorer) never mind electric, they recognise the charging/time to charge/infrastructure issues, they like suck, squeeze, bang and blow etc. and don't like change etc.etc. So that scientist/pretend journalist must be living in cloud cuckoo land and feeding us that utter nonsense. Yes, I agree we need to improve range, efficiency, charging times, infrastructure for future ev's...and price.. but let's not think everyone want to go there willingly, if at all

As for Mazda, slow to the party, waking up but slowly and possibly need a partner manufacturer/supplier to help them get there at a faster rate but that is pure speculation on my part....rant over back to the corner to suck on my thumb😀👍

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